Marketing in A WeekBook - 2016
"'Marketing in a Week' is a simple and straightforward but rigorous guide to successful marketing, giving you everything you really need to know in just seven short chapters. From customers, marketing research and strategic marketing techniques such as the Boston Box and Michael Porter's Three Generic Strategies, to the marketing mix of product, price, place and promotion, you'll discover how to identify and meet customers' needs better than the competition. You'll also find exercises to help you put it all in action."-- Provided by publisher.
Publisher: London :, John Murray Learning,, 2016
Edition: Revised, updated edition
Branch Call Number: 658.8 D255 Rev
Characteristics: 126 pages : illustrations ; 20 cm
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