Encyclopedia of Major Marketing Strategies

Encyclopedia of Major Marketing Strategies

Volume 3

eBook - 2013
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A continuation of Encyclopedia of Major Marketing Campaigns (1999 and 2007), this new volume expands its international coverage through its 100 essays covering some of the top global and emerging brands that appeared from 2010 to 2013. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies covered can easily be utilized in an academic environment as case studies, or illustrative examples often described as "stories" by professors.
Publisher: Detroit : Gale/Cengage Learning, 2013
ISBN: 9781414499222
1414499221
Characteristics: 1 online resource (xiv, 431 p.)
Additional Contributors: Miskelly, Matthew - Editor
Gale Group

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