Managing the China Challenge

Managing the China Challenge

How to Achieve Corporate Success in the People's Republic

eBook - 2011
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"Summarizes key challenges businesses face in doing business in China; discusses the roles of the state, including the Communist Party, and local officials in business ventures; and frames issues related to corporate strategy such as branding, human resources, government relations, product development, marketing, corporate social responsibility, and risk mitigation"--Provided by publisher.
Publisher: Washington, D.C. : Brookings Institution Press, c2011
ISBN: 9780815722052
0815722052
0815722044
9780815722045
Characteristics: 1 online resource (xviii, 149 p.) : ill

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