How to Reach Key Audiences to Advance your WorkeBook - 2010
Explaining Research is the first comprehensive communications guidebook for scientists, engineers, and physicians. Drawing on knowledge gleaned from a forty-year career in research communications, Dennis Meredith maps out how scientists can utilize sophisticated tools and techniques to disseminate their discoveries to important audiences. He explains how to use websites, blogs, videos, webinars, old-fashioned lectures, news releases, and lay-level articles to reach key audiences, emphasizing along the way that a strong understanding of the audience in question will allow a more effective commu.
Publisher: Oxford ; New York : Oxford University Press, 2010
Characteristics: 1 online resource (xiv, 357 p.) : ill