Integrity Is All You've Got

Integrity Is All You've Got

And Seven Other Lessons of the Entrepreneurial Life

eBook - 2005
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An advertising hall-of-famer and business legend reveals the secrets of his success

Best known for conceiving the idea of outdoor advertising, Karl Eller embodies the spirit of American entrepreneurship at its finest. Integrity Is All You've Got is the chronicle of a singular life in business and all its "chills, thrills, deals, risks, gambles, crash landings, and miraculous recoveries." Readers get:

A first behind-the-scenes look at the life of a business legend Powerful lessons that managers and entrepreneurs can apply Eller's guiding principles for racking up successes and recovering from "crash landings" that center on the critical importance of integrity
Publisher: New York : McGraw-Hill, c2005
ISBN: 9780071466233
0071466231
Characteristics: x, 197 p., [16] p. of plates : ill. ; 24 cm
Additional Contributors: NetLibrary, Inc

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