Focus

Focus

The Future of your Company Depends on It

Book - 1996
Rate this:
What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.
Publisher: New York : HarperBusiness, c1996
Edition: 1st ed
ISBN: 9780887307645
0887307647
Branch Call Number: 658.8 R559f
658.8 Ries
658.8 R559f
Characteristics: xii, 304 p. ; 24 cm

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Recommendations

Subject Headings

  Loading...
No similar edition of this title was found at RPL.

Try searching for Focus to see if RPL owns related versions of the work.


Suggest for Purchase

  Loading...
[]
[]
To Top