Content Rules

Content Rules

How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite your Business

Book - 2011
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A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.
Publisher: Hoboken, N.J. : Wiley, c2011
ISBN: 9780470648285
0470648287
Branch Call Number: 658.872 Handley
Characteristics: xxii, 282 p. : ill. ; 24 cm
Additional Contributors: Chapman, C. C.

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d
dkhclib66
Nov 30, 2015

I really enjoyed reading this book. The information is right on, and the implementation directions are great too. I recommend.

c
cdimov
Aug 22, 2013

Aside from being an inherently fascinating subject to a Marketer - Handley and Chapman filled the book with a good balance of statistics on Marketing on the web, provides many great use-able ideas, and includes several real world case studies at the end. Part of the challenge of Marketing on the web, is not necessarily knowing what is the correct approach. Do you give away the content, or must you always capture the requestor's vital information for a future eblast campaign. Content Rules gave me some good and balanced ideas in this regard. The answer is a bit of both. Sometimes you want to be a thought leader, and provide free content with no strings attached. Yet other times you will want to do an exchange... and better yet a growing exchange.

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